CUSTOMER PROFILE
ABOUT
Avios offers a wide range of loyalty services to B2B clients, including the Avios currency, loyalty solutions and employee reward and recognition tools. Avios provides its commercial and airline partners ways to attract, acquire and retain customers and has proven customer impact with over 35 million Avios programme members worldwide. They manage the Loyalty programme for International Airlines Group which includes British Airways & Iberia. They have over 8 million members with their UK contact centre handling English-speaking contacts.
As experts in customer loyalty, Avios knows its people are key to providing frictionless experiences to its members and partners and, therefore, strives to be an employer of choice. They are proud to work with each of their 250 agents, who field over 800,000 contacts per year.
As experts in customer loyalty, Avios knows its people are key to providing frictionless experiences to its members and partners and, therefore, strives to be an employer of choice. They are proud to work with each of their 250 agents, who field over 800,000 contacts per year.
THE GOAL
In 2019, prior to the pandemic, most Avios agents were based at the company’s call centre in Birchwood, UK, but 30% worked from their homes in the local area. Avios intended to slowly shift more of its workforce to home-based, with the goal of reaching 70% work-from-home by 2023 and 100% through the natural course of hiring. However, when surveyed, only 10% of their physical call centre agents were interested in transitioning to home-based employment.
“It’s harder to imagine now,” says Terry Harrison, Avios’ Resource and Planning Manager, “but we had a significant portion of our workforce that didn’t want to work from home. About 25% have been in the business for nearly 20 years. They were accustomed to brick and mortar and liked coming into work, having the separation between home and work.”
Then COVID-19 forced everyone home. Avios was able to make this transition in under a week, in part because of the foundation they’d established with NiCE. “Things were suddenly different. Schools were closed. Our staff didn’t have to be—or want to be—tied to a seven-hour stint like when in the office. They wanted different rostering, and, after 20 years with NiCE WFM, that’s what got us to begin exploring the benefits of an upgrade to Cloud.”
INDUSTRY
Loyalty Programs
WEBSITE
LOCATION
Warrington, UK
BUSINESS NEED
- Facilitate smooth technical & operational migration to cloud during WFM Upgrade
- Establish best practices
- Enable flexible scheduling
- Grow understanding of WFM capabilities
- Establish foundation for growth & automation
NiCE SOLUTIONS
- NiCE Workforce Management
- NiCE Value Realization Services
THE IMPACT
- Happier Agents!
- 26% increase in overall shift satisfaction
- 21% increase in work-life balance satisfaction
- 50% increase in appreciation for the schedule flexibilityAvios offers
- 70% reduction in call types requiring a forecast
- 65% agents using availability points
- 7% absence shrinkage during pandemic
- Save 4+ hours per week forecasting
THE SOLUTION
VRS helps Avios Migrate NiCE WFM to Cloud
In the past, Avios would upgrade to the next version of WFM only when necessary. With each upgrade, they would get exposure to new features, but they continued to revert to the processes they were comfortable with.As an example, schedulers would create schedules manually. They would use a “stamper” to put a meeting in, copy it to every agent individually, then “invite” those agents. Harrison explains, “It did the job, and we got schedules to agents, and we’d get a forecast in there, but it was time-consuming, and we were taking advantage of only 60% of WFM’s value. We effectively hadn’t changed in over 20 years of having WFM.”To accommodate their new work-from-home mindset and the shift in scheduling rosters agents wanted to see, Avios upgraded NiCE WFM. They took advantage of WFM’s advanced capabilities and gained flexibility in the the cloud. They chose NiCE VRS to ensure their use of WFM aligned with their goals, for deep process optimization, change management, and expert education.“VRS was a no-brainer for us. We wanted to explore the possibilities. We didn’t want to take what we had and shape it into something different; we wanted to build something better. Starting from scratch with a new entity design allowed that. VRS helped us identify key objectives, showed us how to use WFM, and change our processes to be more efficient.”Work-from-Home Sentiment Has Changed
The Avios call centre is open 19 hours/day, 365 days/year, and must be for the company to meet their service level commitments to their business partners. However, during the global pandemic, it was clear that staff desired different rostering.Avios’ team didn’t know exactly what shape this would take, but they began testing flexible scheduling with focus groups. Avios allowed a small group of agents to choose their shifts for one month to see what would happen, agent behaviours and preferences.They made several important realizations:- People still worked their hours. This eliminated a major concern for Avios.
- Staff attached emotional reasons as to why the flexible scheduling was so beneficial to them.
- Schedule flexibility was difficult to achieve with their old WFM version, and it certainly wasn’t scalable.