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Customer Experience (CX) AI Platform
  • Customer Experience (CX) AI Platform×
  • Platform

      CXone Mpower Platform

      • Platform Overview

        Complete AI platform for customer service automation

      • Enlighten AI

        Powering smarter CX with AI-driven insights and automation.

      • Cloud Architecture

        Innovative cloud-native foundation to rapidly scale extraordinary CX

      • Dashboards & Reporting

        Gain a full operational picture of your contact center, with enhanced visualization of real-time and historical insights

      • Integrations

        Seamlessly connect your business systems with our platform

      • Trust & Compliance

        Securing your trust with every interaction

      Discover the full value of AI in customer service

      Understand the benefits and cost savings you can achieve by embracing AI, from automation to augmentation.

      Calculate your savings

    • Products
      • Explore all Products

      • Capabilities

      • Interaction Orchestration

        Interaction Orchestration

        Orchestrate all interactions and workflows across every customer service touchpoint.

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        • Omnichannel Routing

          Reduce wait times and boost conversions with smart customer-agent matching.

        • Proactive Engagement

          Generate more revenue, minimize hang-ups, and proactively connect to reduce friction.

        • AI Orchestrator

          Unify and optimize every customer service workflow from intent to fulfillment.

      • Workforce Augmentation

        Workforce Augmentation

        Amplify team performance with specialized AI copilots for every role.

        Learn more

        • Specialized AI Copilots

          Elevate human performance with specialized AI copilots for every role.

        • Workforce Engagement Management

          Elevate employees, adapt to flexible work, and meet expectations - without compromise.

        • Automated Agent Notetaking

          Instantly summarize interactions - accelerating resolution times and agent efficiency.

        • Voice of the Customer

          Unlock customer insights to enhance experiences, drive loyalty, and boost business growth.

        • Interaction Analytics

          Gain AI-powered insights from 100% of interactions to drive continuous improvement.

      • Service Automation

        Service Automation

        Automated customer self-service solutions increasing retention rates.

        View Products

        • Intelligent Virtual Agent

          Boost self-service satisfaction and conversion with conversational AI agents.

        • Experience Optimization (XO)

          Synthesize real customer conversations to identify your top automation opportunities.

        • Proactive AI Agent

          Keep customers engaged in conversation from onboarding to installation, service, and retention.

        • Knowledge Management

          Activate AI-powered enterprise knowledge to increase self-resolution rates and loyalty.


      • Solutions

      • By Industry

        By Industry

        • BPO

          Business Process Outsourcers

        • Financial Services

          Customer experiences that count

        • Government

          Elevate citizen trust

        • Healthcare

          Healthy patient experiences

        • Insurance

          Secure policyholder experiences

        • Retail

          Delight customers where they shop

        • Telecom

          CX for Telecommunications

        • Travel & Hospitality

          Boost traveler and guest loyalty

        Discover the full value of AI in customer service

        Understand the benefits and cost savings you can achieve by embracing AI, from automation to augmentation.

        Calculate your savings

      • By Business Initiative

        By Business Initiative

        • Grow Revenue

          Boost conversions and win rates to accelerate growth

        • Engage & Empower Employees

          Create a workplace of truly engaged employees

        • Boost Customer Loyalty

          Improve customer loyalty on interactions across the journey

        • Drive Digital Transformation

          Integrate digital technology at the center of CX

        • Small and Medium Business

          Drive growth and boost revenue with smarter, cost-effective customer service built for SMBs.

        • Call Center Software

          Empower agents to provide better experiences

        • Increase Operational Efficiency

          Leverage AI and automation to increase agent retention

        • Move to the Cloud

          Elevate experiences by moving operations to the cloud

        • Improve Compliance

          Protect your consumers with pre-built compliance solutions

        • Proactive Customer Engagement

          Elevate customer satisfaction with proactive conversational AI

      • Integrations & Custom Solutions

        Integrations & Custom Solutions

        • CXexchange Marketplace

          Discover partner solutions to extend capabilities on our platform

        • Pre-Built Integrations

          Seamlessly connect your business systems with our platform

        • Developer Tools & APIs

          Endless customization options with RESTful APIs and robust SDKs

        • Partner Ecosystem

          Embark on a journey of shared success and collaboration

        91% of customers recommend NiCE as a preferred CCaaS vendor

        Gartner® named NiCE the only Customers’ Choice CCaaS vendor in its 2024 Peer Insights™ “Voice of the Customer for Contact Center as a Service” report.

        Get report


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    • Services
      • Explore all Services

      Professional Services

      • Professional Services

        Industry-leading expertise, tools and know-how

      • Implementation Partners

        NICE-certified implementation partners

      • Business Consulting

        Your partner for successful transformation

      Training

      • Contact Center Training

        Tailored education delivered by CX experts

      Support & Assistance

      • Customer Support

        Global support you can depend on

      Make the smartest buying decision with the latest Gartner analysis

      NiCE has been named a Gartner® Magic Quadrant™ Leader for Contact Center as a Service for the 10th consecutive year and is positioned furthest on Completeness of Vision.

      Get report

    • Resources

        Knowledge Base

        • All Resources

          Whitepapers, datasheets, demos and more

        • Analyst Perspectives

          Contact center reports from third party analysis

        • Terms Glossary

          Detailed descriptions of industry-related terms

        • FAQs

          Contact center focused frequently asked questions

        • Guides

          Expert insights for superior CX

        Learning & Insights

        • On-Demand Webinars

          Browse our extensive webinar catalog

        • Interactive Product Tours

          Explore the complete platform with our self-guided demos

        • Blog

          CX industry guidance by contact center experts

        • Why NiCE? Video Series

          Step Inside The Room Where It Happened to see CX AI in action

        • NiCE & Simple: Video Demo Series

          Brilliant, bite-sized videos from our top product pros

        Community

        • Events

          Upcoming events and webinars

        • Customer Stories

          Our customer's success is paramount. Read case studies about real CX transformation

        • NiCE Clubs

          Collaborate, learn, and share best practices for customer service excellence

        Join us at the Largest CX Event of the Year!

        Registration is open! Interactions 2025: June 16-18, 2025. Aria Hotel, Las Vegas

        Register now

      • Company

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            Powering seamless cloud experiences

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            Securing your trust with every interaction

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            Discover why NiCE is the market leader

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            In a world where you can be anything, be NiCE

          Join us at the Largest CX Event of the Year!

          Registration is open! Interactions 2025: June 16-18, 2025. Aria Hotel, Las Vegas

          Register now

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          © 2025 NiCE

          Experience Optimization (XO)

          Turn conversations
          into solutions

          Your customer conversations hold gold. We help you find it, learn from it, and turn it into self-service experiences that just work better.

          View Demo Request a Quote

          Learn from what works

          Your conversations become the blueprint for experiences that understand and solve problems.

          • Discover what customers really want —even when their requests contain multiple layers or use unexpected language

          • Focus on what delivers real results. Identify which self-service options will have the biggest impact — and why.

          • Your best agents become your template. Their successful approaches transform into ready-to-use conversation flows.

          • Turn insights into action without technical expertise. New conversation flows deploy smoothly with just a few clicks.

          Success stories

          See what global CX leaders are saying

          ONE revamps customer experience with AI Solutions

          50%

          resolution goal met

          Learn more

          Related Products

          • Omnichannel Routing
          • Proactive AI Agent
          • Copilot for Agents
          • Copilot for Supervisors
          • Copilot for Leaders
          • Intelligent Virtual Agent

          Your data is gold

          Discover how your conversation data transforms into exceptional self-service.

          Brochure - Enlighten XO
          Datasheets

          Brochure - Enlighten XO

          CX AI Maturity Assessment and Guidebook 
          White Papers

          CX AI Maturity Assessment and Guidebook 

          Ready to experience the power of one platform?

          Let us show you how NiCE can unify, automate and elevate your entire customer experience - with AI at the core and outcomes at the forefront.

          Watch the demoContact Sales

          Frequently Asked Questions

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          Disney logo

          The world’s best brands trust NiCE to power 15B+ interactions a year

          Wisdom that works

          Your data is your greatest asset — revealing
          what works and making it work better for everyone.

          See how

          XO turns your existing conversations into a goldmine of insights.

          It analyzes voice and text interactions using AI purpose-built for customer experience, uncovering exactly what customers are asking for and how your best agents solve their problems.

          The magic happens when XO transforms these insights into action — identifying your biggest opportunities, mapping the ideal resolution paths, and turning them into self-service flows that mirror your top-performing agents.

          The result? Digital experiences that actually resolve issues, creating better outcomes for customers and your business.

          Create a world where self-service continuously improves: Your data becomes your competitive advantage as XO learns from every conversation across voice and text channels. Its purpose-built AI discovers what customers truly want, how your best agents help them, and which opportunities deliver the most value. Instead of guessing what might work, you’ll build self-service based on proven approaches that already succeed with your customers. This means higher containment rates, more digital resolutions, and experiences that feel remarkably human — because they’re modeled on your most successful human interactions.

          Your data refresh schedule is completely flexible and set during deployment to match your specific needs.

          Some businesses prefer weekly updates to capture emerging trends quickly, while others choose monthly reviews that align with their improvement cycles. Whatever cadence works for your operation, XO can adapt — working within the technical limits of your data sources.

          The most important thing is establishing a rhythm that gives you fresh insights without overwhelming your team’s ability to act on them.

          Three things set XO apart in the crowded AI landscape:

          First, it learns from all your conversations across every channel — not just isolated interactions or single touchpoints.

          Second, it comes with the industry’s largest collection of ready-to-use customer intents specifically built for customer experience, giving you a head start even before analyzing your own data.

          Third, it delivers immediate value by prioritizing opportunities by ROI and allowing codeless integration with CXone Mpower Autopilot — turning insights into working self-service without technical complexity.

          Together, these capabilities create a seamless path from understanding to action that other solutions simply can’t match.

          You don't need data scientists or programmers. XO was designed for customer experience professionals, requiring only:

          The interface guides you through the process, making it accessible for team members who understand your business but don’t have specialized technical skills. This enables front-line CX leaders to drive improvements without waiting for IT resources or specialized support.

          By continuously learning from all voice and text conversations, XO’s purpose-built AI for self-service discovers customer intents, utterances, agent workflows, and the top ROI opportunities so businesses can quickly build self-service that resolves more interactions in digital channels. 

          Ingest timeframes are defined in the DEF workflow and set at deployment time. These timeframes can be as often as is desired to meet the customer’s needs, within the limits supported by the data source(s). 

          XO’s key differentiators in the conversational AI space are its ability to use AI to learn from conversational data across all channels, combined with the largest multi-industry collection of out-of-the-box intents purpose-built for CX, prioritization of top automation opportunities by ROI, and codeless integration of intents, utterances, and optimal agent workflows into CXone Mpower Autopilot. 

          Our predictive customer service transforms complicated processes into guided conversations that actually get completed — across industries.

          Healthcare: Ensure patients arrive fully prepared for appointments with all prerequisites completed.

          Financial services: Guide applicants smoothly through complex loan applications and renewals without frustration.

          Education: Help students navigate financial aid processes before deadlines approach.

          Utilities and telecoms: Assist customers in settling bills early — avoiding penalties and service interruptions.

          Government: Simplify benefit certification and application processes.

          Whatever your industry, proactive support reaches out first to guide customers through the journeys that matter most to your business.

          Most systems wait for customers to reach out or send notifications hoping they’ll log in somewhere. Our AI-driven engagement takes the first step:

          We start with your business goal — whether that’s completing applications, preparing for appointments, or ensuring timely payments — and actively guide each person through every milestone.

          The real difference is how we connect all stakeholders automatically. Instead of sending reminders and hoping for action, we handle transactions directly on customers’ behalf.

          Unlike typical automated systems that forget everything after 24 hours, our solution maintains conversations across days, weeks, or years — remembering context throughout.

          Most importantly, this isn’t experimental technology. We’ve successfully automated hundreds of millions of customer journeys for leading organizations across every industry.

          The benefits appear in three key areas:

          For your operations: Watch your team handle more meaningful work as repetitive tasks like appointment scheduling, data collection, and application processing happen automatically.

          Your contact centers receive fewer routine calls, freeing agents for higher-value conversations.

          For your bottom line: Reduce costs as predictive customer service ensures nothing falls through the cracks. Fewer missed appointments, complete paperwork on the first try, and streamlined processes translate to significant savings.

          For your customers: Replace frustrating wait times with conversations that find them at the right moment. This reduction in effort creates experiences people appreciate, leading to less churn, more loyalty, and greater lifetime value.

          Not at all. While there are efficiency gains, our solution actually does things human agents simply can’t do at scale.

          Imagine transforming raw customer data into thousands of personalized conversations triggered at exactly the right moment. Our proactive support handles journeys your team isn’t staffed to manage completely, while identifying which customers need human expertise at critical moments.

          It’s not about replacing people — it’s about ensuring human talent goes exactly where it creates the most value, while repetitive processes happen seamlessly in the background.

          Most AI tools are really good at one thing: conversation. Our AI-driven engagement combines natural language with secure business rules, complex data transformations, and powerful transaction capabilities.

          While other solutions might tell customers what they should do, we actually help them do it — transforming business processes into revenue-driving, expense-saving journeys through natural conversations.

          More importantly, we’ve proven this approach works in the real world, handling the messy data, complex systems, and unpredictable customer behavior that exist in every large organization.

          That’s why we’ve created a service that doesn’t just talk — it actually works.

          Data that tells stories

          Your ready response learns from thousands of real interactions, replacing guesswork with proven paths to resolution.

          See what customers really want

          Your ready response learns from thousands of real interactions, replacing guesswork with proven paths to resolution.

          Find what matters most

          Your ready response learns from thousands of real interactions, replacing guesswork with proven paths to resolution.

          Build new flows in no time

          See how agents solve problems, then turn those steps into smart, automated flows — no coding needed.

        • Basic analytical thinking — the ability to interpret contact center metrics like duration, sentiment, and interaction volume
        • Comfort using simple filters to identify which conversations you want to analyze
        • Curiosity about what makes your best customer interactions work
        • Basic analyst skills 
        • Familiarity with contact center metrics such as duration, sentiment, interaction volume, etc.
        • Ability to use filters of various types to create Target Media Sets to identify the interactions of interest on which to run a CXone Mpower XO project.