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Customer Experience (CX) AI Platform
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      CXone Mpower Platform

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        Complete AI platform for customer service automation

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          • AI Routing
          Power connections to perfect CX.

          Power connections to perfect CX.

          AI predicts the best connection for customers’ unique preferences.

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          © 2025 NiCE

          AI Routing

          Better connections drive better experiences.

          Unlock the power of all available data with AI that delivers personalized experiences and improves business results.

          View demo Get quote

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          Intelligence in every route.

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          All available data for connection perfection.

          Perfect CX with connections based on all available data, including the largest holistic CX data source in the industry. Make each route matter for your bottom-line by aligning focus metrics for every interaction with CXone Mpower AI routing.

          Take a self-guided tour

          BEGIN TOUR

          Upgrade routing to drive experiences.

          CXone Mpower AI Routing shifts routing from process to personalization perfection. Purpose-built AI makes the ideal match for every interaction using holistic CX data to improve experiences and reduce costs.

          Discover AI for CX

          "With Enlighten AI Routing, we know who our customers are, and who we can best connect them with to ensure that every experience matters.”

          Sr Director of Omnichannel Interactions, Fortune 500 Premier Retailer

          Related Products

          • AI for Customer Satisfaction
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          • Omnichannel Routing

          Related Resources

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          The AI Behind Better Connections

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          Key ingredients for AI-driven routing.

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          Contact us

          If you would like to know more about our platform or just have additional questions about our products or services, please submit the contact form. For customer support, please visit our support page to log into the Customer Community portal.

          CXone Mpower AI Routing: FAQs

          woman on mobile

          Transform customer experience, effortlessly.

          Power better connections and precisely measure results. CXone Mpower AI Routing seamlessly integrates holistic CX data to personalize every customer experience.

          Watch how to improve interaction efficiency

          Hyper-personalize at scale
          Optimize routing for KPIs
          Power smart connections
          Built-in benefit reports

          Immediately. From the moment CXone Mpower AI Routing is activated, it delivers a positive impact on your business. Our clients typically see a meaningful payback in less than one month and a 2X return within the first year of deployment.

          CXone Mpower AI Routing is unique because it leverages NiCE’s assets and wealth of experience in analyzing billions of interactions through decades of work with contact centers. NiCE’s proprietary consumer behavioral database, the most comprehensive in the industry, contains millions of customer communication style insights and experience preference scores derived by algorithms that understand customers’ language and behaviors. This resource, unique to CXone Mpower AI Routing, matches your customers with the best available agent to meet their needs.

          We have specific KPIs; how does CXone Mpower AI Routing optimize on those metrics? CXone Mpower AI Routing drives immediate and measurable improvements in customer experience, operational efficiency, and revenue generation. Some common metrics include, but are not limited to: Customer Satisfaction (CSAT), Net Promoter Score (NPS), Customer Retention, First Call Resolution (FCR), Average Handle Time (AHT), and Sales Conversion. Further, CXone Mpower AI Routing integrates with additional data sources to optimize any call-level KPI. And, with the solution’s flexibility to route on different metrics, organizations also choose to target KPIs by skill group or division, and adjust for seasonality. For example, a healthcare provider uses CXone Mpower AI Routing to optimize on AHT in specific skill groups, and CSAT in others.

          None. One of the greatest advantages to CXone Mpower AI Routing is that no additional work is required of your agent team. There is no incremental coaching, training, or survey effort required. By leveraging your agents’ historical call data, combined with CXone Mpower AI Routing’s AI engine and proprietary algorithms, the solution determines the best available agent for the caller in real-time. In a fully-automated system, machine learning and predictive models optimize routing decisions for the environment, and your agents continue to simply take the calls routed to them.

          Using historical data, CXone Mpower AI Routing predicts the average performance of new agents. From the agent’s very first call, our algorithms begin learning their unique strengths while continuously updating algorithms to refine predictions. As an artificially intelligent system, no manual maintenance is required for CXone Mpower AI Routing.

          CXone Mpower AI Routing assesses each agent’s performance, including call length, customer satisfaction, and how they interact with customers of varying personality characteristics and interaction preferences. After each call, CXone Mpower AI Routing’s machine learning algorithms and Recommendation Engine identify the success of every single interaction. They look for new patterns in how outcomes when the agent spoke to customers with varying traits and in varying situations. CXone Mpower AI Routing then updates its predictions to improve every future customer and agent match.

          Yes, even with first contactors, CXone Mpower AI Routing benefits begin immediately. With the industry’s most comprehensive proprietary consumer database, a first contact for a particular enterprise may already have a known profile. Even if the Recommendation Engine has limited information on the consumer, its AI still accesses other information such as the agents’ performance history with callers it knows very little about or the agent’s performance on that call type.

          What type of data is exchanged?
          To implement and operate the solution, we will need a flat data file containing call records (e.g., Agent ID, ANI, call length, etc.) This data is used by our AI-powered Recommendation Engine to determine the best available agent for a given customer and to track performance.

          Are you analyzing my customer data to determine personality?
          No. Your CDR and CTI data are not used to determine personality insights.

          Is my data used at other customers?
          No. Other customers do not use any of the raw data you provide, including CDR records and information through a CTI connection to the ACD.

          How do you ensure the security and privacy of customer data?
          NiCE upholds a commitment to privacy and security across our software and infrastructure. Trusted products are our top priority. We meet our privacy and security commitment with strict solution privacy standards:

          Our team of SaaS security and privacy experts are proud to uphold the rigorous privacy standards that earn and maintain the trust of our customers.

          Does the solution work with my existing routing platform?
          No. CXone Mpower AI Routing is works only on CXone Mpower.

          Do we need to install new hardware?
          No, CXone Mpower AI Routing is cloud-based. There is no need to install new servers or other hardware.

          What does implementation look like?
          CXone Mpower AI Routing is Software as a Service (SaaS). There are no start-up costs and no implementation or professional services fees. And, because CXone Mpower AI Routing is cloud-based, there is no hardware or software to procure, deploy, or maintain. With some simple updates to your existing routing logic, along with a straightforward integration, CXone Mpower AI Routing quickly begins improving interactions and driving value.

          Upgrade to smart connections.

          Predict the best match with industry-leading AI and holistic CX data to boost experiences and KPIs.

          Amplify personalization.

          Optimize routing to deliver the best outcome for every customer.

          Drive instant outcomes.

          Prioritize key focus metrics in routing to rapidly realize KPIs.

          Simplify routing queues.

          Reduce skill queues to save time, decrease cost, and align with business goals.

          Hyper-personalize at scale

          Enhance every customer’s experience with an agent that really “gets them.”

          Optimize routing for KPIs

          Achieve business goals with routing that adapts over time using AI to connect each interaction beyond skills and queues.

          Power smart connections

          Optimize experiences using AI with all available data to match callers with agents.

          Built-in benefit reports

          Measure ongoing benefits with built-in reports, A/B testing, and performance SLAs.

          Discover the full value of AI in customer service

          Understand the benefits and cost savings you can achieve by embracing AI, from automation to augmentation.

          Calculate your savings

        • Confidential written customer agreements
        • The behavioral database contains no protected class information
        • The behavioral database contains de-identified caller phone number data
        • The behavioral database does not contain any third-party data
        • The behavioral database does not contain any Personally Identifiable Information (PII)
        • No customers have access to the behavioral database
        • Data from the behavioral database is never sold or licensed to any third parties
        • Customer data is stored and protected separately and utilizes dedicated application service processing