Account contact management refers to the process of collecting and organizing specific information identifying a customer account. This can include name, address, contact information, and any related details associated with a given customer record. Account contact management typically relies heavily on a customer resource management (CRM) system, which organizes customer information according to set rules.
CRM software manages the customer relationship across the entire customer lifecycle and targets multiple aspects, including sales, marketing, digital commerce, and service management. By pulling account data at every touchpoint, a business stays informed on their customer’s behavior to predict ways to gain more customers and what additional services they can add for existing customers.
How NICE is Redefining Customer Experience
NICE CXone is the industry’s only interaction-centric platform where channels, data, applications, and knowledge converge to improve customer experience at scale.
It is the leading, most complete and unified CX Platform on the market, used by thousands of organizations of all sizes around the world to help them consistently deliver exceptional customer experiences. CXone is a cloud native, unified suite of applications designed to help you holistically run your call (or contact) center operations.
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