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          © 2025 NiCE

          25 moments that made Interactions 2025 a NiCEr world

          by Michele Carlson
          July 21, 2025
          Share

          From the electric energy of Las Vegas to an iconic rugby stadium in the heart of London’s tech hub, NiCE Interactions 2025 brought together thousands of CX leaders across continents. Here’s our top 25 takeaways and moments from the events showcasing a NiCE world where every customer interaction is an opportunity to create something meaningful, memorable, and transformative.

          1. Scott Russell sets the tone for a NiCEr world

          • NiCE CEO Scott Russell’s Interactions keynote set the tone for Interactions 2025 with a powerful message: service should find you, delight you, and grow your business. Watch Scott’s Keynote
          Scott Russell - NiCE CEO

          2. High-powered strategic partnerships take center stage

          • AWS. ServiceNow. Snowflake. Our new strategic partners joined us to show how bold collaboration builds a NiCE world.
          • Special appearances from Bill McDermott CEO of ServiceNow and Matt Garman, CEO of Amazon Web Services, showed the strength of partnerships in creating a NiCE world.

          3. The future isn’t 5 years away, it’s NOW

          • NiCE CX Division President Barry Cooper’s innovation keynote laid it down – in the Exponential Era, if you’re standing still, you’re falling behind. Discover why CXone Mpower is the AI platform delivering real results with AI built for CX. Watch Barry Cooper’s keynote.
          Barry Cooper - President, NiCE CX Division

          4. New spelling. Same NiCE name. Bigger ambition.

          • At Interactions 2025, we showcased our new NiCE brand. It’s more than a fresh look. It reflects a sharpened strategy, a unified vision, and a commitment to create a NiCE world where AI, people, and purpose come together. Check our new look on NiCE.com.

          5. CXone Mpower Agents are here and ready to act

          • No-code. Fully intelligent. Built for CX. With just one click, CXone Mpower Agents turn your data into real-time, resolution-ready service.
          • Built on CXone Mpower, the leading AI platform for CX automation, Mpower Agents are ready to serve customers and employees, uniting humans and AI across Copilot, Autopilot, and more. Learn more about CXone Mpower Agents.

          6. Kristen Bell + CX = Pure NiCEness

          • We trained our AI on the NiCEst person we know, award-winning actress, producer, and entrepreneur Kristen Bell. She sat down with NiCE’s Scott Russell for a main stage chat and brings a familiar spark to smarter service.

          7. A+ customer keynotes for A+ takeaways

          • Disney. Carnival UK. TalkTalk. H&R Block. ALG Vacations. Charles Schwab. A+ brands shared A+ takeaways and best practices on building AI-powered experiences. Spoiler: the magic? It’s real.

          8. 100+ stories, one NiCE platform

          • Representing every industry and region, 100+ customers shared stories on how they’re using CXone Mpower to drive measurable value across front, middle and back office.

          9. Say hello to CXone Mpower Desk

          • With the launch of NiCE CXone Mpower Desk, we’re creating a streamlined world where front-and back-office teams move as one, all powered by the NiCE AI customer service platform.
          • Tim Harris’s main stage presentation launches CXone Mpower Desk, earning lots of love from the audience. Read more.

          10. Sir Tim Berners-Lee decodes AI’s data DNA

          • At Interactions International 2025, Sir Tim Berners-Lee keynote - also known as TimBL, the inventor of the World Wide Web joined us on the main stage.
          • The NiCEst takeaway? TimBL reminded us data makes AI possible. Context, fairness, and intelligence start with the source.

          11. CX everywhere. CX for everyone.

          • Industry experts Jon Arnold, Thomas Brannen and Blair Pleasant agreed: NiCE is democratizing CX through smart, scalable AI.
          • Pleasant noted the NiCE world of “CX everywhere, CX for everyone”
          • These experts were part of Interactions’ exclusive 1:1 analyst consultations.
          25-moments-that-made-interactions-2025-a-nicer-world-body-image-4_v2

          12. AI that doesn’t just think – it acts

          • CX expert Maribel Lopez said it best in Forbes.com, “The question isn't whether AI will transform customer experience—it's which companies will build AI that completes the transformation rather than just talking about it.”

          13. Catch up on NiCE TV

          • Missed a moment? Check out the highlight reels, backstage interviews, and behind-the-scenes NiCEness. Watch here.

          14. Game on! Your AI fluency starts here

          • From gamified challenges to hands-on sessions, Interactions was the ultimate learning lab for mastering AI in service.
          • We had Opus Research break down the latest terms like AI agents, agentic AI, and more. Watch here.

          15. Service is the new strategy

          • One of the biggest takeaways from Interactions 2025? Customer service isn’t a cost; it’s your greatest asset and competitive advantage. We explain why in our latest Business Insider article. Read here.

          16. Chatbots that work

          • Interactions sparked candid conversations amongst CX leaders on what it takes to make bots work. The big takeaway? Thoughtful implementation of AI that learns from actual customer conversations is key to creating intelligent virtual agents that work better and get customers on their way quickly.
          • “There’s a big difference between AI that talks and AI that gets things done,” Barry Cooper, President of CX. Read all about it in VKTR’s recap.

          17. Network, the NiCE way

          • Whether over coffee or at a concert in Vegas, or tea in London, attendees connected in ways that sparked lasting ideas and future collabs. The conversations represent what it means to create a NiCE world where new bridges and connections drive new ideas.

          18. Celebrating the best in CX

          • From innovation to impact, we recognized the brands building a better world at the 2025 CX Excellence Awards to honor those raising the bar, and reshaping the world. Check out the U.S. winners and international awardees.

          19. Automation at the center

          • Media took notice: CXone Mpower leads with automation, identifying high-value opportunities across the complete customer operation.
          • “Rather than manually developing each solution, the CXone Mpower platform uses built-in intelligence to spot high-value automation opportunities across the entire customer operation from the front office, middle office and back office,” wrote CMSWire.

          20. TalkTalk gets NiCE: Faster service for the UK’s WiFi leader

          • During Interactions International 2025, NiCE announced TalkTalk, one of the UK’s largest connectivity providers, selected CXone Mpower for more empowered service. TalkTalk can now provide faster response times, more accurate resolutions, and a truly seamless experience for customers.

          21. Memory-rich AI for a seamless, connected, personal world

          • CXone Mpower remembers every detail, so customers never repeat themselves, and service always picks up where it left off. Read more here.

          22. Show me the ROI

          • From Innovation Hall and to the breakout sessions, attendees gained expert insights on how to accelerate value and prove results, quickly and clearly. Calculate your own AI & Automation savings with our new Value Calculator. Start here.

          23. Partners scale service impacts

          • Connected, proactive and automated. Learn from these champions of global service transformation that are redefining customer experience as a catalyst for possibilities. Meet our 2025 Elite Partners.

          24. End-to-end automation, realized

          • CXone Mpower orchestrates every workflow. Across every channel, for every team. This is how a NiCE world works. It’s the beauty of end-to-end automation across the front, middle and back office. Now you can turn silos into a team and free employees for what matters-and drive cost savings. Watch demo.

          25. Mark your calendar for Interactions 2026

          • FOMO? We’ll see you in Orlando June 8 – 10, 2026, and back in London too! Be the first to know about how the future keeps getting NiCEr. Sign up for Interactions 2026 updates.
          25-moments-that-made-interactions-2025-a-nicer-world-body-image-11_V2

          About the Author

          Michele Carlson

          Michele is a Director of Product Marketing who helps brands accelerate their digital transformation with cutting-edge AI and analytics solutions. She brings a warm, energetic approach to connecting businesses and consumers with technology to drive results. Her experience with AI and analytics spans over a decade and includes product development, change management, data analysis, and coaching skill development. Outside of work, Michele is a mom of four and enjoys skiing and yoga.

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